4 Ways to Get Started Marketing Your Indie Game

PAX South allowed us all to see the gaming industry from a number of levels – from the AAA production companies all the way to the moonlighting programmers who are trying to make a dream come true. It was truly great to see Microsoft open an area for a select few of Texas’ finest programmers to show off their indie games, but there are still so many small startup gaming companies who don’t have that kind of opportunity who are trying to get their games seen by the gaming community.

As I had mentioned in my last blog post, many of these companies obviously want their projects to be hyped up for purchase, but not many people know how…or know of the tools (like Facebook, Twitter, etc…) but don’t know how to use them…or have the time to use them properly. Below is a few starter tips for the brand new designer or new game company who have big dreams, fun games but little idea on how to get visibility on their projects. Continue reading


Heading to PAX South this weekend!

Hey everyone!

Just a quick note – I’ve been a little radio silent as we prepare to head to PAX South to represent Heroic Games and their project Heroes Must Die.

We’ve got a lot of content to work on, as well as marketing the project – the world’s first transmedia Video Game – Theatre production! Play the game and your ending affects the story of the theatre production that you can see later this year! It’s a bold and imaginative step forward in an industry that has stagnated lately, primarily with AAA video game companies saturating the video game market with first-person shooters.

I invite you to head over to Heroic Games’ website and check them out! In the meantime, if you’re going to be at PAX South and see me, come over and say Hi!

“Did You Know This Was Done on Purpose?” – 4 Methods of Dark Marketing

I don’t know what it is about dark marketing / covert advertising that interests me so much, but I can begin to try and explain it. I think it has to do with the fact that this kind of marketing has nothing to do with a direct ad campaign – when you’re watching TV and see an ad with a Big Mac at a McDonald’s, you know you’re watching a McDonald’s ad. But to market a brand, product or service to a consumer without the viewer actually realizing that they’re being subjected to marketing, takes some clever work by the advertisers.

The 4 Methods of Dark Marketing Continue reading

Thank you everyone who has visited Spartan Creative already!

Well, isn’t this a bit of a treat.

I remember back in the day (which will severely date me, but whatever) when writing a blog was considered pretentious and getting people to read it was a nearly monumental task – after all, there were newspapers and the news to get whatever information you wanted.

Skip ahead to today, and here I was just setting up my blog site for a soft launch of Spartan Creative, just migrating some content posts from my current client Heroes Must Die to show what I’ve helped done for online awareness, and I’m already getting followers and people visiting my posts. I wasn’t even finished editing them, connecting links, or anything.

Yes, it’s years later and the Internet is a different place. We now have blogs as legit web content, and sites like WordPress who push content to users so that there’s always something new to read and comment on. It was really fun to see people reading the posts and “liking” and “commenting” on them before I was even finished on them.

For that, I say thank you to all.

I’d like to explain a little bit what you’ll find here in the blog section of Spartan Creative – it’s not going to be all business and internet marketing and “5 tips on how to win on the Internet” because let’s be honest, there’s a ton of people who do that already. Instead I’m going to list the 4 topics that I’ll be covering in this blog at one point or another, as I try to update this daily.

4 Topics to be Covered by Spartan Creative:

1.) Online Content and Work

Yes, you’re going to learn about my current work through migrated posts from parties that have agreed to let me take my work and also post it here. If not, you’ll see a link to it on the site that’s displaying it. So you’ll get to see online content like creative blog posts, social media links, profiles of who current clients are, digital web content like videos and animation – whatever pops up from the work desk. I want to be able to show you what Spartan Creative can do, from the shortest blog post to the biggest production. If any of it interests you and you wish to talk about it more, please give me any feedback you wish to offer!

I’ll also share some marketing theories and tips that have worked for me in the past. For instance, I used to teach about multi-channel marketing and dark marketing strategies online – once in a while I may talk about this topic in detail. A good example of that would be my recent post on Transmedia 101, which I absolutely love marketing a brand in this multi-channel way.

Finally, if you happen to know of someone who might to hire Spartan Creative, please give them a link or let me know!

2.) My Life

Yes, you will be able to peek into the life of your friendly neighborhood blogger – Patrick – and you can find me on Twitter @Pat_M514. Feel free to follow me!

A little about me:

  • I’m over thirty…you can guess by how much based on my cultural jokes and dated puns.
  • My hobbies include video games, tabletop games, creative writing, and weight training.
    • I often refer myself jokingly as a “gock” or “jeek”…equal parts jock and geek.
  • I have worked on content for Halo, World of Warcraft, and Call of Duty – yes, the video game franchises.
    • Yes, some of this work was pretty awesome, but other stuff was just simple textual work.
  • Star Wars is my life, and I credit it for helping me develop the imagination I have by letting me dream as a child.
    • I also currently have a Sith tattoo sleeve on my left arm that’s growing.
      • People who don’t know Star Wars have no idea and just think they’re cool tattoos.
  • I love sports. I played many of them as a child, and follow Football, Hockey and Baseball religiously.
    • I’m currently in a football pool…unfortunately my team isn’t doing so well this year…
  • I hope to one day work in tabletop gaming in some capacity, Dungeons & Dragons was another creative outlet that I credit for helping me develop my imagination to make epic sh!t.
    • Thinking about getting a Cyric tattoo because skulls and sunbursts together are awesome.

I’ll post up some more stuff later, but if you have any questions – ask away!

3.) Exercise and Nutrition

This is partially where the idea for the name of “Spartan Creative” came up – I train diligently 5-6 times a week in the gym. Health, exercise and nutrition are all huge parts of my life, and while I’ve gone through parts of my life where I’ve had to stop or slow down due to whatever reason, I always eventually come back to it.

There’s a good reason for this, something that I’ll come back to in a new post.

I’m not going to push this lifestyle onto anyone, I’m not going to tell you that you “should” be doing anything, so don’t worry. Sometimes I’ll post my workout and what I’m trying to achieve, sometimes a recipe that might be made better healthwise with a few changes…but I’m not selling anything when it comes to this topic. I do this for myself, not for monetary gain. We’re all different, and if you’re happy with who you are, that’s what truly matters.

But if you have any questions or comments, please feel free to leave them when I post something.

4.) Creative Writing and Theory

Amongst other things, I personally love talking Communication and Cultural theories. It was something that stuck to me from my time in university – The Frankfurt School, Foucault, Althussier, Marx, Nietzsche – and sometimes I’ll bring up a thought or two. I don’t get to talk about it much with my friends, I’m the only pure Communication student among them, but love to debate ideas and ideology.

So that’s about it for now, I hope to see and hear from a lot more of you in the future!

Ciao for now!

Transmedia 101 – 3 Part Explanation in 900 words or less!


Here is quite possibly one of the most challenging blog I’ve ever written…that I can explain the basic idea of a Transmedia project within a typical blog post length and format. Well, nobody can ever say I’m not up for a challenge, so let’s do this!

To show that we here at Heroic Games kind of know what we’re talking about, I will present the complex post-secondary school answer first: “The idea of a transmedia project like Heroes Must Die is in essence, a pervasive story that transcends one medium in order to tell a multi-level narrative that immerses its audience in a total experience that engages, interacts and ultimately reveals, in relation to how much voluntary effort is put into discovering the overall story.”

What does that seemingly overly pretentious jibber-jabber mean to the average person? Well I’ve found a great (yet slightly complicated) visual to go with the above statement…I’ll try and guide you through it so bear with me for a second and find out exactly why Heroes Must Die, along with other projects like it, are pretty cool. Continue reading